SOBR Safe Inc. Targets Potential From The $30 Billion Alcohol Detection Market With IP-Protected, Industry-Changing Technology ($SOBR)

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SOBR Safe Inc. Targets Potential From The $30 Billion Alcohol Detection Market With IP-Protected, Industry-Changing Technology ($SOBR)

October 17
06:44 2022
SOBR Safe Inc. Targets Potential From The $30 Billion Alcohol Detection Market With IP-Protected, Industry-Changing Technology ($SOBR)

Markets may be in a bearish mood. But SOBR Safe, Inc. (NASDAQ: SOBR) and its investors aren’t complaining. Since September, investors holding SOBR stock have been part of a massive bull run, with their holdings increasing by more than 160% at the close of trading on October 14th. While impressive, SOBR stock traded much higher, providing investors an opportunity to clock intraday gains as high as $3.86, returning over282% returns over the same period. The more excellent news- this SOBR rally is showing no signs of slowing. Instead, technically speaking, its consolidation at the roughly $2.75 level appears to be setting the stage for a much more significant spike. 

And that’s not an overly bullish assumption. SOBR is not racing higher because of blogger hype. The stock is moving higher because headlines, political appetite, and company technology are all pointing at the same thing; SOBR is in the right market with the right product at the right time. And after successfully raising gross proceeds of $6 million from an at-the-market private placement navigated by Aegis Capital, SOBR is more than financially capable of exploiting a red-hot market opportunity; they have the capital to dominate it. 

That’s SOBR’s intention. And with a legislative tailwind fueling the most aggressive drunk driving deterrence programs ever, SOBR’s ambition could generate significant dollars faster than many expect. Better still, demand for SOBR’s products could surge further from expected mandates. And as an emerging leader in the space changing the alcohol detection landscape, expected orders imposed by the National Transportation Safety Board (NTSB) play right into SOBR’s operating wheelhouse. 

Changes Are A-Comin’, That’s An Excellent Thing

SOBR stock has been reacting positively to several things. Foremost, comments from NTSB Chair Jennifer Homendy, who has not minced words about the urgency in making the agency’s plan the law, recently said, “We need to implement the technologies we have right here, right now to save lives.” She said plenty more, but it’s part of the same message. It’s time to take proactive measures to protect the roads, workplaces, and people on and in them. So, why does that matter to SOBR and its investors? 

Because‚Äč SOBRsafe’s passive alcohol detection platform, SOBRcheck™, can already meet, integrate, and expedite the embedding of the technologies the NTSB is referring to. Actually, they already are, securing deals to ensure driver safety for companies like Continental Services and its 1,800 employees across four states. They use SOBRsafe’s innovative solution to proactively manage its existing alcohol policy while complementing existing safe operations. 

The better news is that the benefits accrued by Continental can work just about anywhere, meaning thousands of other companies may be calling SOBR before SOBR has a chance to call them. Bottom line- it’s excellent to be in a position where clients call first. And because SOBR is uniquely positioned with an efficient alcohol-detection system, products, and platform enabling a safe environment and community, they appear better placed than others to cash in on a windfall of opportunity. 

That’s precisely what SOBRsafe and its products intend to do.

An Enormous Alcohol-Detection Market Opportunity

And they can by being different. SOBR has developed a line of products that revolutionizes the alcohol detection field, a significant move away from most in the industry still relying on decades-old breathalyzer detection technology. But it’s more than better; it’s a new way of measuring, reporting, aggregating, and interfacing. Breathalyzers weren’t designed to do those things and never have, making them less valuable than what SOBR offers. Factoring in their lack of cloud-based system functionality that goes beyond spot-checking workers, the value comparison to SOBR products is even less impressive. Moreover, by connecting resources to resources with real-time reporting, SOBR products can forever change how companies monitor for zero-tolerance compliance. 

Best of all, it’s an easy platform to use and implement, and perhaps the first and only device and system that effectively screens drivers for alcohol use via cutting-edge finger-touch technology. From the logistics perspective, it’s an easy fit, often implemented at entry points to facilities where workers put a fingertip or palm on a device that generates a reading within 20 seconds. If the test detects alcohol, a report is generated, and that employee likely won’t get keys to a vehicle, whether it be an 18-wheel truck or a forklift. In other words, in addition to keeping roads safe, SOBRsafe targets workplace safety too. It’s a combination that leaves transportation and warehouse management short of reasons to not implement a system like SOBRcheck. By the way, any arguments made that SOBRsafe readings are inconsistent are wrong. 

The test is a one-on-one proposition, analyzing the natural humidity and vapor of the skin, unlike standard alcohol detection methods, which can require breath, saliva, or sometimes even blood tests. And the results SOBRcheck delivers are statistically impressive, scoring a detection accuracy rate of 94% compared to low to mid 80% for current breathalyzer technology. But there’s more than finger-touch technology driving the value proposition.

SOBR offers additional detection devices, including the SOBRsure™ wristband, which utilizes the same touch technology but as a wearable. It’s already available to commercial clients. And it’s better knowing that SOBR is planning for rapid expansion in 2023. 

Keeping Drivers And Employees SOBR

That adds to the momentum already accruing, and with NTSB screening mandates expected to be in full force by 2025, fast-paced company growth can shift to hyper-speed. Few that learn about SOBR would argue that its technology can’t or won’t dominate the sector opportunity. After all, few, if any, other competing products provide similar comprehensive functionality. Nor can they connect seamlessly to the cloud to provide access to data anytime, anywhere to enable clients to share data with other companies, including those in the insurance industry that set premium rates based on compliance and incident models. Still, while the insurance sector puts billion-dollar revenue-generating opportunities in SOBR’s crosshairs, others are in play too. 

The SOBRsafe system is ideal for DUI management, school bus companies, ride-share companies, and last-mile fleet businesses. Market opportunities don’t end there. Expanding detection testing to young drivers markets and agencies monitoring court-ordered compliance matters need SOBR products too. And the company has already inked some impressive deals to tap into those segments.

The Accretive Value From Partnerships

Partner company Butterfield Onsite Drug Testing is one. It broadens business nationally and supports a customer network in the airline industry. Butterfield is also building a SOBRsafe sales team to represent the company to a potentially global audience. And that’s not the only partnership expanding company coverage. 

SOBR also established a distribution deal with the public benefit corporation Reconnect, which aims to renovate outdated substance management systems. The SOBRsafe platform provides a centralized space for participants within the justice space to digitally record data and access management systems. Similar deals with North-Star Care, Continental Services, and RecoveryTrek also help members regulate test results, expanding SOBR’s reach further. That’s not all. 

Partnership with the ride-share app RubiRides is another example of a practical solution to dangerous potential. Because RubiRides specializes in trustworthy transportation for kids, drivers must be reliably tested. Up to that challenge, SOBRcheck wristbands continually monitor alcohol-free safety, uploading data to the cloud in real-time and ensuring safe driving. 

A Sum Total Equaling Excellence

Thus, all tolled, it’s fair to say that interest in SOBR is already extensive. But with SOBR’s products earning the OSHA New Product of the Year award for safety monitoring devices, expect the pool of those watching SOBR to get bigger. More importantly, those watchers can turn to clients that are part of a current combined addressable market of $30 billion. That group, needless to say, can deliver exponential value to the company in the coming quarters. 

Simply put, SOBR Safe Inc. is an industry game-changer. And with that status could come significant rewards. Indeed, they have the products, technology, and management expertise to deliver value to their investors. But at the same time, they have a platform that can provide immeasurable benefits to keeping roads and workplaces safe. In short, that’s a combination too good to ignore, and investors certainly haven’t been.


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