ZAG Entertainment: The success of its properties and its expansion in Latin America

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ZAG Entertainment: The success of its properties and its expansion in Latin America

September 10
00:51 2022

Specializing in children’s narratives, ZAG has been positioning itself in the market as a leader in the segment on TV, on digital platforms and soon in cinema. With several successful IPs in the global market, the company was boosted in the pandemic, where the consumption of children’s content increased, likewise, it proposed an approach to the Latin American market with its new base of operations in Miami and Mexico.

Julian Zag, EVP Global Operations and Head of Consumer Products at ZAG, who spoke about the origins and growth of the company, its content, which is already a differential brand in the children’s segment, and its footprint in Latin America.

Founded by Zag in France in 2009, the company successfully introduced properties like Miraculous™: Tales of Ladybug & Cat Noir, but it wasn’t until 2012 that the company extended its footprint in America, with its arrival in the US, with the office Global Brand Franchise in Santa Monica, California.

After this, the company created its rubric in the world of content with the ZAG HEROES label, which encompasses its characters, who stand out for being super-heroes with real social values. Lagy Bug and Cat Noir are joined by Power Players and Ghost Force, 3D-CGI animated shows that are already part of its property catalogue.

‘We were able to identify what children are looking for on TV: heroic characters, with true values ​​such as friendship and brotherhood. And the numbers attest to their success: Miraculous features Ladybug, the only classic-style transforming superheroine on television in animation and merchandising in Western markets and ranked by IMDB in the top 10 animated shows of the last 20 years. Zag said.

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Company Name: ZAG Entertainment
Contact Person: Julian Zag
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Country: United States

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